Less than you think. Most people use too much, and that’s what makes clay look heavy or greasy.
Short answer
Start with a fingertip-sized amount, about the size of a pea. Rub it between your palms until it’s warm and almost invisible, apply to dry hair from the back to the front, then add more only if you need it.
01
How much
A pea-sized amount is enough for short hair. Medium-length or thick hair may need a little more. It’s easier to add more than to take it out.
See our matte clay →02
Dry or damp hair?
Dry, or almost dry. Clay on wet hair spreads unevenly and loses hold. If you blow-dry, do that first.
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How to apply it
Warm it between your palms until you can barely see it. Work it in from the back to the front so the front doesn’t get most of the product. Then use your fingertips to shape the top.
For more texture, twist small sections between your fingers. For a neater look, finish with a comb.
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Common mistakes
Using too much. Putting it all on the front. Applying it cold, straight out of the jar. Any of these gives you clumps and shine.
Questions
Does matte clay wash out?
Yes, with regular shampoo.
Is clay good for thinning hair?
Yes. Matte products add grip and fullness without shine, which makes thinning hair look thicker.
When is Broken Arrow clay available?
It’s coming soon. Sign up on the product page to hear when it’s ready. Matte clay →